Key Concepts
These concepts were developed over years of teaching, advising, and studying entrepreneurial behavior. They simplify complex ideas, making it easier for ordinary people to make extraordinary progress.
Foundational frameworks designed to help you plan, think, and execute with clarity — in business, career, and life.
E5 Framework™
A scientifically structured roadmap to self-employment.
The E5 Framework walks you through five essential stages of becoming a self-reliant worker or entrepreneur. It’s built for people who want to build income streams without burning out, guessing, or gambling on ideas.
Benefits Include:
A holistic view of the entrepreneurship ecosystem.
Your current location within the ecosystem.
The ability to clearly determine which stage you'd like to move into.
Understanding where others fit into the ecosystem to create better understanding and relationships.
Value Flow™
A stage-based view of value creation for better product development.
Every idea moves through a predictable path — from concept to customer. Value Flow™ helps you see those stages clearly so you can build products that people actually want.
Benefits Include:
A simple but full view of the value creation process.
An explanation of each stage and it's importance.
Comparison and contrast of this flow versus the traditional idea of a business model.
Simple template available for you to map your value flow with any product or service.
People Groups™
A system for managing expectations with the people you interact with most.
Entrepreneurship is not just about products — it’s about people. This framework helps you navigate relationships by grouping people into categories based on expectations, proximity, influence, and responsibility.
Benefits Include:
Get a clear view of all the people groups you'll frequently interact with.
Understand why and how to divide each group by their function.
Determine the top expectations each group has for you.
Identify key people in each group and list their specific expectations to keep everyone happy.
Understand the World Beyond the Headlines
Short-form videos that break down global stories, economic shifts, and current events — with context, clarity, and real-world relevance.
Visual SMB™
A simple, visual map of business functions for smarter work planning.
Running a business becomes easier when you can see how the pieces fit together. Visual SMB™ breaks your operation into clear functional areas so you can manage your business instead of firefighting it.
Benefits Include:
Learn how to look at any business with a simple, high level view.
Understand the 4 pillars of any business.
Learn about business functions, their importance and which ones are universal to any business.
See how to always work on the most critical areas of your business.
Task Rank™
A prioritization model for entrepreneurs to uncover and focus on critical tasks.
Every day comes with dozens of potential tasks. Most of them don’t matter. Task Rank™ helps you identify what will actually move the needle — and eliminate everything else.
Benefits Include:
Increase your productivity and efficiency by working on what matters most, today.
Use pillars to divide your businesss into functions.
The overlay of people groups allows you to see tasks and their relationship to your people.
Rank and execute tasks by 3 criteria: business division business function and the people involved.
Launch Plan™
A speed-optimized checklist to launch any company, anywhere, anytime.
Whether you’re launching an app, agency, shop, or online business, Launch Plan™ gives you a step-by-step system to follow.
Benefits Include:
A pre-filled list of launch tasks applicable to any business..
Easy to understand navigation and how tasks relate to each business function.
Flexibility built in by allowing you to skip tasks or adjust timelines.
Launch any business faster than you ever have before.
Ideas You Can Think With and Act On
Read practical insights on business, education, finance, and modern strategy — written to help you make better decisions.
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