5 Components Every Email Marketing System Should Have

Even though there are many tools that can be used to promote a business, email delivery is one of the most simple, yet effective instruments for marketing campaigns to promote products and services. With its soft sell nature, email marketing can create expansive awareness for new arrivals or can be used to build and keep relationships with current and prospective customers. For this reason, email marketing plays a pivotal role in business strategy within many industries.

Nevertheless, the rising number of email marketing services indicates high competition. Some offer distinctive features that others do not. With a variety of options, this article garners the five most important components that every email marketing system should have in order to provide the best service that matches well with the customer demand:

1. Friendly User Experience (UX) and User Interface (UI)
User experience (UX) refers to the design of interaction between the user and product such as usability and function, while user interface (UI) relates to the design of the place such interaction occurs. Both elements are important to email marketing services because they provide the service user with ease of use. The more intuitive the service is, the more accessible the service will be.

2. Email Personalization and Ready-Made Templates
Each user has different requirements. Therefore, email marketing services should offer its users the freedom to design one’s own email template to better reflect the brand and its characteristics. For general users, ready-made templates will also be useful as they can spend less time on designing and more time focusing on key contents and messages instead. It should be noted that the personalization function works well with friendly user experience and interface designs.

3. Data Analytics
Undeniably, the instrument for analyzing data is essential to every marketer, so is the email marketing system. This is because it provides data insights, for example, visitor traffic, click-through rates, click-to-open rates, bounce rates, etc. Such useful information can be employed to create, or change the marketing strategy to approach prospective customers as well as to maintain relationships with current clients.

4. A/B Testing
Known as split testing, A/B testing is the comparison between two variations of marketing emails (or an application, web page, etc.). The result of the test indicates the better version of a product or service. It is a practical tool for market validation which helps measure how viable the new product or service is. In other words, A/B testing delivers data that discerns the product version with the most engagement, helping its adopters optimize their strategy.

5. Email Automation
Another must-have feature for every email marketing system is email automation, also known as automated/triggered email. It is an automatic delivery of emailbased on specific conditions implemented. With this function, users are able to send real-time, direct messages to the audience without being present. This kind of function has been widely used to reduce the time spent in increasing customer engagement and loyalty for its users.

Conclusion

Email Marketing has been an indispensable asset for commercial campaigns and is expected to be so for a long time. With the growing number of users comes tougher competition. Each email marketing platform needs to make sure that their service can include not only the necessary components, but also the complementing elements that can please their users, so as to ensure the market leadership status.

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